Business Adaptation Trends in 2022, Business people and the public who want to enter the business world need to know the latest business trends. This is useful for business continuity and future business development.
In the midst of digital economic growth, the Business Adaptation Trends in 2022 that were summarized by the Forbes page could give an overview of how business moves will grow.
How do Business Adaptation Trends in 2022 as follows.
- Marketing by influencers through social media
One trend that small businesses should be aware of is the power of influencer marketing. Online platforms and social media channels like Instagram and TikTok can help small businesses by marketing or introducing their products. The influencer will upload a short video with a review and invite viewers to try it.
- Efficient digital marketing
The development of the digital economy encourages every business actor as much as possible to market their products online. Although digital marketing may not replace the convenience of physical marketing.
During a pandemic, cost and time efficiency can no longer be ignored. Because, consumers are easily attracted to something by just looking at pictures or videos. So the capital that needs to be prepared is knowledge in editing videos, images, and sentences that can attract and be remembered by potential consumers.
- Digital and cloud techniques
Many small businesses don’t have solid digital knowledge. Success in the next ten years will be driven by your ability to use and leverage digital and cloud technologies in use today, and your willingness to stay abreast of whatever technology your customers use, such as Instagram, TikTok, Youtube and Twitter.
Your adaptation and understanding of digital and cloud techniques will help you manage finances, ordering, logistics, marketing, product delivery and employees.
- Google Utilization
The search engine commonly used in Indonesia is Google. The benefits of Google are felt in various fields of life such as education, health, religion, economy, and others.
Pemilik usaha harus memahami, menggunakan, dan memanfaatkan layanan yang ditawarkan oleh Google seperti Google My Business, Google Local Service, Google Ads, dan Search Engine Optimization.
- Personal branding
Personal branding is key in building a business. Usually what happens in society, small and medium business owners hide behind business brands and choose not to show who they are or show themselves.
The only loyalty you can get as an owner is through the emotional engagement that comes through your authenticity and sincerity, showing the human side behind your business.
- Mental health at work
The 2022 trend every small business owner should know is that mental health in the workplace matters, no matter the size of the workforce.
Supply chain crises, staff shortages, remote work and inefficiency of the prevailing environment and system will result in stress for employees. Paying attention to mental health in the work environment will increase engagement, reduce turnover, and increase productivity.
- Implementing a Hybrid work system
Having a hybrid workplace where employees can choose their optimal work schedule due to safety and to build a healthy work environment.
Employers need to embrace multi-generational employees who have different work styles and lifelong learned skills.